What to expect from IFA this year…

IFA can be an exhilarating time, with major gadget brands, tech journalists and enthusiastic industry-goers flocking to Berlin to find out the latest developments in the technology world.

This year’s event, taking place from 1st to 6th September, is expected to play host to many highly-anticipated product launches from a number of the big boys, including: Samsung, Sony, LG and Blackberry. Here’s a rundown of the biggest rumours.


With rumours circulating that Samsung is going to be launching its fall flagship, the Galaxy Note 8, at an event in New York just before IFA, it’s likely that they will be giving a little more room to showcase other key gadgets at the show. Their new wearable, the Gear Fit 2 Pro, succeeding the Samsung Gear Fit 2, is likely to steal the show this year, with suggestions that the watch will be at a similar price to the original Fit 2 at launch and may have waterproofing functionality so that it can even be used in the pool. Exact features of the newer version are to be confirmed – and we wait with bated breath to find out what these will be.


Sony’s latest Xperia smartphones are thought to be the primary showstoppers this year, ranging from the Xperia X1, a mid-range device said to come with a 5-inch Full HD display and Snapdragon 660 chipset, to the XZ1 which is said to be a high-end phone with 5.2-inch Full HD Display and 4GB of RAM. The XZ1 is reported to offer benefits to budding photographers, as its much-celebrated Motion Eye technology will be improved even further with a faster lens and high-resolution sensor.

It is also rumoured that these new Xperia devices will be the first to work with Android Oreo.

The brand will be hosting their press conference, a day before the official start-date of IFA, on August 31st.


The LG V30 smartphone may be the one to watch this year. Following positive reception of last year’s G6, speculation is that this year’s device will in fact be losing its characteristic second screen and instead feature one large OLED display.

LG have also announced that it will have its most effective low-light camera ever, with an aperture of f/1.6 – the world’s first on a smartphone camera.


A teaser video released earlier this month by Blackberry suggests they will be making an exciting surprise announcement at Berlin this year.

Although the fifteen-second teaser doesn’t give anything explicit away, it may point to the release of a limited edition of its Blackberry KEYone, a device which has been especially popular amongst a niche audience. Some suggest that the new edition may include a water resistant IP certification rating.

Those are just a few of the biggest rumours for the show, but IFA will certainly provide a host of surprise announcements. We look forward to reporting back on the winners of this year’s event and on the biggest and best tech to feast your eyes on in 2017.

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