Tips from a journalist on getting national press coverage for your brand

Looking to get your brand in the national press? When you’re doing your own PR, it can be a minefield working out what makes journalists tick and engage with certain brands, while not others. Clue: it’s all about the story! With this in mind, I thought I’d get some advice straight from the horse’s mouth and…

The key to achieving more in life is showing up.

It’s that familiar situation: you come across an amazing job opportunity that has your name written all over it. It’s got the perfect salary, the work seems incredibly rewarding and the role has the potential to become something even bigger. But you find yourself holding back. The self-doubt kicks in. And without realising, you start…

Welcome to LifeGrind!

Hey guys, My name’s Selina, I’m a London-based PR & digital marketer, blogger, chai latte addict, personal development fanatic and media junkie. I started this blog because I feel like a new generation is upon us. One of success-driven, digitally-savvy twenty-somethings harbouring a thirst for self-discovery; a free-spirited lot, with one foot in ‘corporate’ and…